Peter S. Kelly
Marketing and Analytics
Phone:
650-583-4474
Email:
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Helping organizations build audiences and convert them into customers
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Digital and Direct Response Marketing
Helping organizations build audiences and convert them into customers
EXPERTISE
Direct/Digital Marketing
Direct Response Marketing boils down to finding audiences receptive to your product or service and delivering messages tailored to those audiences. My expertise in delivering persuasive messages (from text ads to multi-page mailers) to highly targeted audiences (keywords, mailing lists) will dramatically improve the effectiveness of your marketing campaigns.
Data-Centric Marketing
Marketing data tells the story of your business. I'm uniquely skilled at parsing that story from sets of data and discovering opportunities for your business to grow. My marketing style is data driven...I dive deep into the results of marketing campaigns to find what is and isn't working and then formulate ideas to test in future campaigns to drive continuous improvement.
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EXPERIENCE
2010-Present
Marketing Consultant
CLIENTS
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Shutterfly
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Catalog Circulation Planning​
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San Francisco Shakespeare Festival
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Google Ads​
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Wilderness Inquiry
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​Google Ads​​​​
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Texas Parks and Wildlife Magazine
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Direct and Digital Marketing​​
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Time, Inc
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Consumer Marketing for Betty Crocker and Pillsbury Magazines​
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Sunset Wine Club​​
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Marketing Management​​
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2006-2009
Consumer Marketing Director
FUTURE US, INC
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Managed Direct Marketing programs for multiple consumer publications including XBox, MaximumPC and MacLife
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Developed and managed Online Subscription Marketing team
ADDITIONAL EXPERIENCE
BIKEMAPDUDE PRODUCTIONS - Owner
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Launched business creating, publishing and selling Mountain Biking Maps throughout California
WERNER PUBLISHING - Circulation Manager/Director
HEARST MAGAZINES - Circulation Analyst/Manager
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EDUCATION AND CERTIFICATIONS
Bachelor's Degree in Economics
TUFTS UNIVERSITY
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Magna Cum Laude
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Activities included Track and Field, Cross Country
Google Analytics Certification
GOOGLE ACADEMY
Google Ads - Search Certification
SKILLSHOP WITH GOOGLE
Google Ads - Display Certification
SKILLSHOP WITH GOOGLE
ADDITIONAL SKILLS
Google Analytics
Microsoft Office
Broad Range of Software
Google Ads (formerly Adwords)
Dreamweaver and Basic HTML and CSS
Managing Small Teams